The Entourage Effect

Journal of Consumer Research 2014 / 02 Vol. 40; Iss. 5

The Entourage Effect

Brent McFerran and Jennifer J. Argo
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Volume:
40
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/673262
Date:
February, 2014
File:
PDF, 348 KB
english, 2014
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