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Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?
John G. Lynch, Jr., Dipankar Chakravarti and Anusree MitraVolume:
18
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489340
Date:
December, 1991
File:
PDF, 482 KB
english, 1991