Contextual Influences on the Meanings Ascribed to Ordinary...

Contextual Influences on the Meanings Ascribed to Ordinary Consumption Objects

Robert E. Kleine III and Jerome B. Kernan
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Volume:
18
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489342
Date:
December, 1991
File:
PDF, 454 KB
english, 1991
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