The Influence of External Constraints on Brand Choice: The...

The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect

Rashi Glazer, Barbara E. Kahn and William L. Moore
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Volume:
18
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489490
Date:
June, 1991
File:
PDF, 307 KB
english, 1991
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