Value Segmentation: A Model for the Measurement of Values...

Value Segmentation: A Model for the Measurement of Values and Value Systems

Wagner A. Kamakura and José Afonso Mazzon
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Volume:
18
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489556
Date:
September, 1991
File:
PDF, 345 KB
english, 1991
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