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The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data
Joseph W. Alba, Susan M. Broniarczyk, Terence A. Shimp and Joel E. UrbanyVolume:
21
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489817
Date:
September, 1994
File:
PDF, 505 KB
english, 1994