The Influence of Prior Beliefs, Frequency Cues, and...

The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data

Joseph W. Alba, Susan M. Broniarczyk, Terence A. Shimp and Joel E. Urbany
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Volume:
21
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489817
Date:
September, 1994
File:
PDF, 505 KB
english, 1994
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