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The Interplay Between Digital and Social Networks || The Effects of the Social Structure of Digital Networks on Viral Marketing Performance
Mauro Bampo, Michael T. Ewing, Dineli R. Mather, David Stewart and Mark WallaceVolume:
19
Language:
english
Journal:
Information Systems Research
DOI:
10.2307/23015449
Date:
September, 2008
File:
PDF, 2.94 MB
english, 2008