Influence of hedonic and utilitarian motivations on...

Journal of Retailing and Consumer Services 2014 / 09 Vol. 21; Iss. 5

Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective

Anderson, Kelley C., Knight, Dee K., Pookulangara, Sanjukta, Josiam, Bharath
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Volume:
21
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2014.05.007
Date:
September, 2014
File:
PDF, 560 KB
english, 2014
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