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People's Perceptions of Foreign Hotel Chains in China's Market: An Empirical Study of the Effects of Country-of-Origin and Corporate Identity
Zhou, Lianxi, Murray, Iain, Zhang, BrianVolume:
11
Language:
english
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1300/J073v11n04_04
Date:
July, 2002
File:
PDF, 162 KB
english, 2002