Evaluating the Multiple Effects of Retail Promotions on...

Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments

Grover, Rajiv, Srinivasan, V.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
29
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172494
Date:
February, 1992
File:
PDF, 2.83 MB
english, 1992
Conversion to is in progress
Conversion to is failed