The Visual Components of Print Advertising: A Five‐country...

European Journal of Marketing 1992 / 04 Vol. 26; Iss. 4

The Visual Components of Print Advertising: A Five‐country Cross‐cultural Analysis

Cutler, Bob D., Javalgi, Rajshekhar G., Krishna Erramilli, M.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
26
Journal:
European Journal of Marketing
DOI:
10.1108/03090569210012381
Date:
April, 1992
File:
PDF, 885 KB
1992
Conversion to is in progress
Conversion to is failed