An application of Keller's brand equity model in a B2B context
Kuhn, Kerri‐Ann L., Alpert, Frank, Pope, Nigel K. Ll.Volume:
11
Language:
english
Journal:
Qualitative Market Research: An International Journal
DOI:
10.1108/13522750810845540
Date:
January, 2008
File:
PDF, 111 KB
english, 2008