Hear nothing, do nothing: The role of word of mouth in the...

Journal of Marketing Management 2014 / 06 Vol. 30; Iss. 7-8

Hear nothing, do nothing: The role of word of mouth in the decision-making of older consumers

East, Robert, Uncles, Mark D., Lomax, Wendy
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
30
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2013.841275
Date:
June, 2014
File:
PDF, 243 KB
english, 2014
Conversion to is in progress
Conversion to is failed