Antecedents and consequents of brand managers’ role
Poulis, Athanasios, Panigyrakis, George, Panos Panopoulos, AnastasiosVolume:
31
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-05-2012-0041
Date:
October, 2013
File:
PDF, 220 KB
english, 2013