Multimodal packaging design: How human motivations moderate...

Food Quality and Preference 2015 / 01 Vol. 39

Multimodal packaging design: How human motivations moderate the success of a multimodal stimulation

Lutsch, Dariah V., Scharf, Andreas, Zanger, Cornelia
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Volume:
39
Language:
english
Journal:
Food Quality and Preference
DOI:
10.1016/j.foodqual.2014.07.014
Date:
January, 2015
File:
PDF, 1.30 MB
english, 2015
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