The role of customer loyalty as a brand extension purchase...

The International Review of Retail Distribution and Consumer Research 2015 / 03 Vol. 25; Iss. 2

The role of customer loyalty as a brand extension purchase predictor

Martinelli, Elisa, Belli, Alex, Marchi, Gianluca
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
25
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2014.940997
Date:
March, 2015
File:
PDF, 145 KB
english, 2015
Conversion to is in progress
Conversion to is failed