![](/img/cover-not-exists.png)
Brand-usage networks: a demand side approach to brand architecture
Serota, Kim B., Bhargava, MukeshVolume:
18
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2010.525248
Date:
October, 2010
File:
PDF, 242 KB
english, 2010