Brand-usage networks: a demand side approach to brand...

Brand-usage networks: a demand side approach to brand architecture

Serota, Kim B., Bhargava, Mukesh
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Volume:
18
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2010.525248
Date:
October, 2010
File:
PDF, 242 KB
english, 2010
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