Putting Your Money Where Your Mouth Is: The Value of Low...

Journal of Product Innovation Management 2014 / 09 Vol. 31; Iss. 5

Putting Your Money Where Your Mouth Is: The Value of Low Purchase Intention Consumers to Product Pricing

Bishop, Melissa Maier, Barber, Nelson A.
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Volume:
31
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12131
Date:
September, 2014
File:
PDF, 115 KB
english, 2014
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