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Explicating the ‘like’ on Facebook brand pages: The effect of intensity of Facebook use, number of overall ‘likes’, and number of friends' ‘likes’ on consumers' brand outcomes
Phua, Joe, Ahn, Sun JooLanguage:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2014.941000
Date:
July, 2014
File:
PDF, 409 KB
english, 2014