Exploring the Influences of Internal Branding on Employees'...

Journal of Relationship Marketing 2008 / 12 Vol. 7; Iss. 4

Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships

Punjaisri, Khanyapuss, Wilson, Alan, Evanschitzky, Heiner
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Volume:
7
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1080/15332660802508430
Date:
December, 2008
File:
PDF, 177 KB
english, 2008
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