Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology
Williams, Robert, Osei, Collins, Omar, MaktobaVolume:
22
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1080/08841241.2012.705795
Date:
June, 2012
File:
PDF, 180 KB
english, 2012