Effective restaurant rating scale development and a mystery...

International Journal of Hospitality Management 2014 / 10 Vol. 43

Effective restaurant rating scale development and a mystery shopper evaluation approach

Liu, Chih-Hsing Sam, Su, Ching-Shu, Gan, Bernard, Chou, Sheng-Fang
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Volume:
43
Language:
english
Journal:
International Journal of Hospitality Management
DOI:
10.1016/j.ijhm.2014.08.002
Date:
October, 2014
File:
PDF, 1.24 MB
english, 2014
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