When Does a Higher Construal Level Increase or Decrease...

When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle

Mehta, Ravi, Zhu, Rui, Meyers-Levy, Joan
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Volume:
41
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/676968
Date:
August, 2014
File:
PDF, 362 KB
english, 2014
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