Developing an integrative model of internal and external...

Journal of Strategic Marketing 2013 / 12 Vol. 21; Iss. 7

Developing an integrative model of internal and external marketing

Ferdous, Ahmed Shahriar, Herington, Carmel, Merrilees, Bill
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Volume:
21
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2013.817474
Date:
December, 2013
File:
PDF, 209 KB
english, 2013
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