Assessing prime-time for geotargeting with mobile big data

Assessing prime-time for geotargeting with mobile big data

Banerjee, Syagnik, Viswanathan, Vijay, Raman, Kalyan, Ying, Hao
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Volume:
1
Language:
english
Journal:
Journal of Marketing Analytics
DOI:
10.1057/jma.2013.16
Date:
August, 2013
File:
PDF, 156 KB
english, 2013
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