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The interrelationships between brand and channel choice
Scott A. Neslin,Kinshuk Jerath,Anand Bodapati,Eric T. Bradlow…Volume:
25
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-014-9305-2
Date:
September, 2014
File:
PDF, 266 KB
english, 2014