The interrelationships between brand and channel choice

The interrelationships between brand and channel choice

Scott A. Neslin,Kinshuk Jerath,Anand Bodapati,Eric T. Bradlow…
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
25
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-014-9305-2
Date:
September, 2014
File:
PDF, 266 KB
english, 2014
Conversion to is in progress
Conversion to is failed