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An Empirical Study of Customer-Based Brand Equity Model for China Economy Hotels
Shen, Han, Yuan, Ye, Zhang, Qiqi, Zhao, JingVolume:
10
Language:
english
Journal:
Journal of China Tourism Research
DOI:
10.1080/19388160.2013.861778
Date:
January, 2014
File:
PDF, 290 KB
english, 2014