Resisting temptation: gender differences in customer...

Australasian Marketing Journal (AMJ) 2014 / 11 Vol. 22; Iss. 4

Resisting temptation: gender differences in customer loyalty in the presence of a more attractive alternative

Melnyk, Valentyna
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Volume:
22
Language:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2014.08.013
Date:
November, 2014
File:
PDF, 240 KB
english, 2014
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