Synergies Among Advertising Channels: An Efficiency...

Journal of Promotion Management 2014 / 03 Vol. 20; Iss. 2

Synergies Among Advertising Channels: An Efficiency Analysis

Stolyarova, Ekaterina, Rialp, Josep
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Volume:
20
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2014.885479
Date:
March, 2014
File:
PDF, 145 KB
english, 2014
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