Diluting Negative Country of Origin Stereotypes: A Social...

Diluting Negative Country of Origin Stereotypes: A Social Stereotype Approach

Lotz, Sherry L., Hu, Michael Y.
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Volume:
17
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/0267257012571465
Date:
February, 2001
File:
PDF, 224 KB
english, 2001
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