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Generational Consumer Segments and Shopping Process Characteristics: Baby Boomers and Echo Boomers with Apparel Product Selection Activities
Kincade, Doris H., Kim, Jihyun, Gibson, FayVolume:
1
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2010.10593054
Date:
February, 2010
File:
PDF, 1.25 MB
english, 2010