Market orientation, innovation and competitive strategies...

Market orientation, innovation and competitive strategies in industrial firms

Vázquez, Rodolfo, Santos, Maria Leticia, álvarez, Luis Ignacio
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Volume:
9
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652540123013
Date:
January, 2001
File:
PDF, 310 KB
english, 2001
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