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Potential for Stigma Reduction Through Direct-to-Consumer Prescription Drug Advertising: An Exploratory Content Analysis of Television Commercials
Ball, Jennifer Gerard, Liang, Angie, Lee, Wei-NaVolume:
35
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2014.900289
Date:
July, 2014
File:
PDF, 142 KB
english, 2014