Reaching for the (Product) Stars: Measuring Recognition and...

Basic and Applied Social Psychology 2013 / 05 Vol. 35; Iss. 3

Reaching for the (Product) Stars: Measuring Recognition and Approach Speed to Get Insights Into Consumer Choice

Genschow, Oliver, Florack, Arnd, Chib, Vikram S., Shimojo, Shinsuke, Scarabis, Martin, Wänke, Michaela
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Volume:
35
Language:
english
Journal:
Basic and Applied Social Psychology
DOI:
10.1080/01973533.2013.785399
Date:
May, 2013
File:
PDF, 626 KB
english, 2013
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