Influences of two modes of intergenerational communication...

Journal of Business Research 2015 / 03 Vol. 68; Iss. 3

Influences of two modes of intergenerational communication on brand equity

Cai, Yuanyuan, Zhao, Guangzhi, He, Jiaxun
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Volume:
68
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2014.09.007
Date:
March, 2015
File:
PDF, 440 KB
english, 2015
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