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The Effect of Celebrity Endorsers' Perceived Credibility on...

The Effect of Celebrity Endorsers' Perceived Credibility on Product Purchase Intention

Pornpitakpan, Chanthika
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Volume:
16
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v16n02_04
Date:
April, 2004
File:
PDF, 784 KB
english, 2004
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