AN EXPLORATORY STUDY OF MULTI‐CULTURAL VIEWS ON THE...

Journal of Travel & Tourism Marketing 2010 / 01 Vol. 27; Iss. 1

AN EXPLORATORY STUDY OF MULTI‐CULTURAL VIEWS ON THE DISNEY‐MCDONALD'S ALLIANCE

Guillet, Basak Denizci, Tasci, Asli D. A.
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Volume:
27
Language:
english
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548400903539740
Date:
January, 2010
File:
PDF, 281 KB
english, 2010
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