Enhancing corporate reputation for market expansion in...

Enhancing corporate reputation for market expansion in China: customer orientation and the mediating effect of product and service quality

Chang, Tung-lung Steven, Zhu, Weichun
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Volume:
19
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2011.557738
Date:
April, 2011
File:
PDF, 149 KB
english, 2011
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