Official Sponsor versus Regular Program Advertiser...

Official Sponsor versus Regular Program Advertiser Television Strategies for the Sydney Olympic 2000 Games

Turner, Leslie Jackson
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Volume:
11
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1300/J057v11n04_02
Date:
April, 2005
File:
PDF, 645 KB
english, 2005
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