![](/img/cover-not-exists.png)
Official Sponsor versus Regular Program Advertiser Television Strategies for the Sydney Olympic 2000 Games
Turner, Leslie JacksonVolume:
11
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1300/J057v11n04_02
Date:
April, 2005
File:
PDF, 645 KB
english, 2005