Marketing beyond the frontier? Researching the new...

Journal of Marketing Management 2013 / 10 Vol. 29; Iss. 13-14

Marketing beyond the frontier? Researching the new marketing landscape of virtual worlds

Saren, Mike, Harwood, Tracy, Ward, Janet, Venkatesh, Alladi
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Volume:
29
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2013.833776
Date:
October, 2013
File:
PDF, 139 KB
english, 2013
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