The Composition of Consideration and Choice Sets in...

Journal of Marketing for HIGHER EDUCATION 2005 / 02 Vol. 14; Iss. 2

The Composition of Consideration and Choice Sets in Undergraduate University Choice: An Exploratory Study

Dawes, Philip L., Brown, Jennifer
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Volume:
14
Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1300/J050v14n02_03
Date:
February, 2005
File:
PDF, 549 KB
english, 2005
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