Complaints are a firm's best friend

Journal of Strategic Marketing 2010 / 12 Vol. 18; Iss. 7

Complaints are a firm's best friend

Larivet, Sophie, Brouard, François
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Volume:
18
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2010.529155
Date:
December, 2010
File:
PDF, 168 KB
english, 2010
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