Rules of engagement: A discrete choice analysis of...

Journal of Marketing Management 2014 / 06 Vol. 30; Iss. 7-8

Rules of engagement: A discrete choice analysis of sponsorship decision making

Johnston, Margaret A., Paulsen, Neil
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Volume:
30
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2013.838986
Date:
June, 2014
File:
PDF, 420 KB
english, 2014
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