Using Brand Characters to Promote Young Children's Liking...

Journal of Health Communication 2010 / 12 Vol. 16; Iss. 1

Using Brand Characters to Promote Young Children's Liking of and Purchase Requests for Fruit

de Droog, Simone M., Valkenburg, Patti M., Buijzen, Moniek
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Volume:
16
Language:
english
Journal:
Journal of Health Communication
DOI:
10.1080/10810730.2010.529487
Date:
December, 2010
File:
PDF, 309 KB
english, 2010
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