Nonprofit Collaboration With Luxury Brands: Positive and Negative Effects for Cause-Related Marketing
Boenigk, S., Schuchardt, V.Volume:
44
Language:
english
Journal:
Nonprofit and Voluntary Sector Quarterly
DOI:
10.1177/0899764014551280
Date:
August, 2015
File:
PDF, 669 KB
english, 2015