Musical influences in advertising: how music modifies first...

Psychology of Music 2006 / 10 Vol. 34; Iss. 4

Musical influences in advertising: how music modifies first impressions of product endorsers and brands

Zander, M. F.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
34
Language:
english
Journal:
Psychology of Music
DOI:
10.1177/0305735606067158
Date:
October, 2006
File:
PDF, 167 KB
english, 2006
Conversion to is in progress
Conversion to is failed