Strategies for Business Format Franchisors to Expand into...

Journal of Marketing Channels 2006 / 04 Vol. 13; Iss. 3

Strategies for Business Format Franchisors to Expand into Global Markets

Preble, John F., Hoffman, Richard C.
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Volume:
13
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1300/J049v13n03_03
Date:
April, 2006
File:
PDF, 715 KB
english, 2006
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