Motivating employees to "live the brand": a...

Journal of Marketing Management 2009 / 11 Vol. 25; Iss. 9-10

Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm

Maxwell, Rachael, Knox, Simon
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Volume:
25
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725709X479282
Date:
November, 2009
File:
PDF, 250 KB
english, 2009
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