Balancing Acquisition and Retention Spending for Firms with...

Management Science 2014 / 08 Vol. 60; Iss. 8

Balancing Acquisition and Retention Spending for Firms with Limited Capacity

Ovchinnikov, Anton, Boulu-Reshef, Béatrice, Pfeifer, Phillip E.
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Volume:
60
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.2013.1842
Date:
August, 2014
File:
PDF, 777 KB
english, 2014
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