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Does Trust Determine Satisfaction in Marketing Channel Relationships? The Moderating Role of Exchange Partner's Price Competitiveness
Grewal, Rajdeep, Comer, James M., Mehta, RajVolume:
6
Language:
english
Journal:
Journal of Business-to-Business Marketing
DOI:
10.1300/J033v06n01_01
Date:
August, 1999
File:
PDF, 312 KB
english, 1999